I put a lot of stock in the titles of articles to get them opened up/clicked on. That’s one thing I’ve learned that definitely makes a difference. Do you use a title analyzer? After that I use the subtitle as sort of a pitch. I view that as a way to get the reader to scroll down more. From there on it’s hit and miss but I’m improving from the first part of the year so I’ll take it as a sign I’m on the right path.